Understanding your users: the product foundation
· 4 min read
Most product teams say they "know their users." Pressed for specifics, what they actually have is a vague sense of who's signed up — a sketch built from sales calls, the loudest voice in support, and the founder's gut. That sketch is not a mental model. It's a guess wearing the costume of a guess.
Real understanding is more boring than that, and harder to fake.