▸ BreakGround Learn
All our learnings on UX, user onboarding, activation, and product design.
Opinionated essays on the design problems that decide whether products earn use. Two new pieces every other Tuesday.
01 / Latest dispatches
Recently published
Product design · 3 min
Why your NPS number is lying to you
NPS is the most influential metric in B2B software and one of the easiest to lie with. Most NPS dashboards are reading their own noise.
March 16, 2026Activation · 4 min
The activation funnel nobody draws
Every product team can draw their activation funnel. The actual funnel is shaped nothing like the slide. Here's where the leverage hides.
March 2, 2026UX · 3 min
Tooltips, but only when they earn the interruption
Tooltips are the most over-deployed and under-edited element in modern product design. Most products would be improved by deleting most of them.
February 16, 2026
02 / Editorial pillars
Six topics we cover in depth
Reading more than writing? See what BreakGround does in practice.
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